Personal injury commercial a smashing success during Super Bowl.
“Speak up for those who cannot speak for themselves; ensure justice for those being crushed.” Proverbs 31:8
Those were the words displayed on the television screen of Savannah, Georgia residents during a 2014 halftime Super Bowl commercial. Viewers probably expected to see a new trailer for a vigilante movie, like The Dark Knight. They were wrong.
The two minute personal injury commercial featured Jamie Casino, a personal injury lawyer based in Savannah, Georgia who “pounds money out of big insurance companies.” Residents of Philadelphia might be interested to know he has ties to our great city. Casino created one of the most entertainingly epic local Super Bowl commercials of all time. Would you want him to handle your case? Well, if you are looking for someone who is stable and professional, probably not. But still, I thoroughly enjoyed his commercial.
Although he is a personal injury attorney, his Super Bowl ad made him seem like a mixture of The Terminator, John McClane, and Sgt. Donny Donowitz.
As the commercial explains, the murder of his brother and his brother’s friend prompted Casino to switch from a criminal defense attorney to a personal injury lawyer.
Below is the YouTube description of the commercial:
“An epic 2 Minute Halftime Commercial written and directed by Jamie Casino. The spot features Jamie’s brother Michael who was gunned down with his friend on Labor Day 2012. The story reveals how Savannah’s Chief of Police, Willie Lovett, deceived the citizens of Savannah after four homicides took place Labor Day weekend. Jamie Casino, a personal injury attorney with a large practice based in Savannah, GA created the ad to set the record straight in the Biggest Game of the Year, Super Bowl XLVIII.”
I bet you have never seen a commercial like that before! What do you think of Casino’s smashing personal injury commercial? After watching the advertisement, do you take Jamie Casino’s law firm seriously? Or was the dramatic flare of the commercial too much?